The House Team

Matt Jacob

Founder

a qualified SCA Coffee Specialist, matt has been a stickler for coffee standards since the third wave first reached Asian shores. He cultivated his coffee obsession in Hong Kong in the early 2010’s, where he noticed that as specialty coffee became more widespread, the standards defining it began to erode. House of Yoreh Coffee was founded from Matt’s intent to transform the simplest ritual into an artistic, stylish, and uncompromisingly high quality experience, built around seasonality, producer relationships, and brewing methods that honour origin character, but offer a unique artistic spin.

matt wants to refine what ‘specialty coffee’ actually means in this industry. He sees it overused as a marketing gimmick rather than an achievement that proves the coffee shop has input and/or control over every stage of the coffee-making journey - farm, distribution, roasting and brewing.

he often evaluates new coffees using a modified cupping protocol that blends SCA standards with sensory practices borrowed from wine tasting, helping guests understand flavour through story rather than jargon.

Farit Surya

Operations & Business Development Manager

Farit is a business strategist and growth leader with more than 15 years of experience across hospitality, retail, lifestyle, and community driven brands. With a background in marketing leadership, business development, and operational systems, he brings a structured yet creative approach to building brands that are designed to scale. At House of Yoreh, Farit focuses on strengthening the foundation of the business, from operational systems and partnerships to brand positioning and long-term expansion strategy. His role centers on ensuring that house of yoreh grows not only in visibility, but also in structure, consistency, and sustainability.

FARIT believes that coffee is one of the strongest mediums for community. He believes, House of Yoreh have to continues to develop as more than a specialty coffee bar, it is a platform for connection, collaboration, and creative exchange. From building a loyal local community to developing strategic B2B partnerships, his approach is rooted in steady, intentional growth.

Faisal Warisman

Head Barista

faisal is a specialty coffee professional with extensive experience in roasting, quality control, and coffee operations across Indonesia and the Middle East With a strong technical foundation in flavor profiling and roast development, Faisal approaches coffee with both precision and passion. His expertise lies in building roast profiles that honor the character of each origin while maintaining consistency at scale. Having led roasting operations and supervised teams internationally, he brings global perspective and disciplined execution into every batch. Throughout his career, Faisal has managed green bean sourcing logistics, conducted cuppings and sensory evaluations, and utilized professional software such as Artisan and Cropster to ensure data-driven roasting decisions.

FAISAL’S background in supervising baristas and overseeing operational standards allows him to bridge production and service seamlessly, ensuring that what leaves the roastery performs perfectly behind the bar. At House of Yoreh, Faisal plays a crucial role in maintaining quality integrity from green bean to final cup. His commitment to consistency, structured processes, and continuous refinement strengthens Yoreh’s pursuit of excellence as it grows within the specialty coffee industry. For Faisal, roasting is not just about heat and time, it is about translating origin, and craft into an experience that people can taste and remember.

Ayu Sukreni

Barista

Ayu Sukreni is an accomplished coffee professional with nearly a decade of experience in specialty coffee, bar management, and competitive latte art. Her journey began in hospitality before transitioning fully into coffee, where she quickly built a reputation for precision, creativity, and leadership. With extensive experience as a Bar Manager and Barista Trainer, Ayu has led teams, maintained service excellence, and elevated bar standards across multiple establishments Ayu is widely recognized for her competitive achievements in latte art, earning multiple first-place titles across regional and national competitions.

AYU’S dedication to craft, technique, and consistency reflects her belief that every cup should deliver both visual beauty and flavor balance. Beyond competition, she has actively trained aspiring baristas through formal courses and independent programs, sharing her knowledge in brewing techniques, latte art mastery, and professional bar workflow Her approach combines technical skill with warmth, ensuring that service remains welcoming while standards remain high. At House of Yoreh, Ayu plays a key role in maintaining beverage excellence and mentoring the team. Her presence strengthens Yoreh’s commitment to craftsmanship, creativity, and continuous improvement within the specialty coffee community. For Ayu, coffee is both discipline and expression, a craft where precision meets personality.

Puji

Studio Technician

Puji OVERSEES the creative studio that sits above the café. With a strong technical understanding of content production, he is responsible for managing the studio’s day to day operations and ensuring every recording session runs smoothly.

His role covers the full production process, from preparing the studio setup and managing camera, audio, and lighting equipment to supporting podcast recordings, video shoots, and other creative projects. Puji also handles post-production, including video editing and technical adjustments, helping creators bring their ideas to life with clarity and professionalism.

Puji works closely with creators, brands, and guests to ensure each session is well organized and technically sound. Whether it’s a podcast recording, a content shoot, or a creative workshop, he focuses on making the studio environment efficient, comfortable, and production ready.